Some still shiver down the 2.0_river. You may prefer to blippr like a twitter. At least when it comes down to micro-reviews.
Blippr is a microblogging service for user reviews of products, allowing users to discover, discuss, and organize products that they are interested in. Blips are reviews in 160 characters or less.
Bottomline Micro-blogging on entertainment products to the point.
Or: Welcome to short message age. If you can’t say it in 140 something characters and a link, it’s not worth mentioning it.
After trying to monetize the video site with a variety of new-style ad programs, Google may be caving in and giving the green light to good, old-fashioned pre- and post-roll advertising on YouTube. by Helen Leggatt, BizReport “It appears that buzz targeting, demographic targeting, AdSense for Video, geo-targeting and even revenue share couldn’t bring in enough ad revenue to keep pre- and post-roll advertising from YouTube’s door.
Things really must be tough if recent reports are true that the online video site is to adopt an advertising format that, according to its own survey, most of its audience dislikes. [...]
It will be interesting to see whether this move will see a backlash from YouTube users or perhaps a migration to other online video sites.”
[...] Take Big Plush, for example. The retailer—which makes giant stuffed animals such as seven-foot teddy bears and six-foot gorillas—has a unique market niche. They wanted a way to communicate not just the product, but also the reaction of new toy owners to their giant fuzzy friends. To do this, they built out an entire video “vault” complete with clips of the production process and the reactions of astonished recipients of their oversized toys. [...] The result was dramatically increased sales and pass-along, with visitors sharing videos and enticing new customers to experience the product and the brand.
[Nobody said we appreciate the style - but we do appreciate the essence of the concept.]
Location, Location, Location
There are three places publishers need to think about getting their video assets—the site itself, search engine placement and viral propagation.
Within your site itself, consider the home page, galleries and calls to action. Video on the home page will attract clicks from more than half your users, and can be a great tool to draw visitors deeper into the site. Consider including videos that are instructional in nature, or include a message from the company to introduce a new visitor to the business. [...]
[...] Most publishers understand the importance of SEO, but few realize search crawlers are incapable of reading Flash tags, meaning that despite the fact search engines now feature videos in their results, most videos fail to appear. In order to take advantage of SEO opportunities in video, publishers need to submit their video assets via MRSS, a service provided by many video-hosting providers. Since the pool of videos currently indexed is small, this is an opportunity all should explore.
And don’t neglect viral propagation. [...] Viral reposting of video puts your brand, your watermark, your video and a link to your site into locations, blogs, wikis and forums you could never reach on your own. Some publishers see over 50% of their video viewership through viral propagation.
Implementing a video strategy doesn’t have to mean big bucks. Today’s Web visitors are looking for clips that help them understand a product or service, not a lengthy infomercial or short film. [...]
Royal Caribbean launched a flash-site to promote their new ship with extremely successful integration of all media. And they made an intro that works despite bothering. We even could ignore the charming but cheesy way of being taken care. Excellent virtual discovery site for a place we never would want to go in real life.
Go, have a look.
And while you’re at it, go check on ECODA – THE ECO ZOO as well. ENJIN and McCANN ERICKSON Japan made a fantastic combination of pop-up books and flash there. Remember that the first mechanic books appeared during 13th century while clicking it…
Getty Images just released Moodstream, a nice interactive toy that uses their image bank as well as additional assets like audio and video.
thebarbariangroup developed the whole “Mash-Up-Interface” and it debuted at the Webby Award Film and Video Awards in New York three days ago.
Rick Webb from Babarian on Moodstream: “What is Moodstream? It’s a concepting tool. The modern version of the fireplace [hem]. An interactive art piece [harrumph]. TV for the future [hem harrumph]. It’s a website we created for and with Getty Images to showcase all of their offerings [now we're talking] – still, video and sound – and inspire interactive creatives. And it’s really, really fun to use. Oh, AND, it’s in .NET. I mean, come on. How hard core is that? [?]“
You can fine tune your settings according to mood, style, temperature and you may pick items and send them to a moodboard or adjust the audiostream.
Bottom Line: Good Interfacing but it get’s slightly boring soon because the tool comes up with a lot of rollbacks then.
We’ll give it a chance nevertheless. Maybe they’re going to fill up their sales promotion tool … AND WE just LOVE all those MASH UP MACHINES.
Two days ago Forrester published a new study on “How To Derive Value From B2B Blogging” (June 10, 2008).
The study was made by Laura Ramos with Bradford J. Holmes, Charlene Li, Jeremiah K. Owyang and Christina Lee.
From the table of contents: Four Blog Strategies Produce Community Marketing Value
Strategy One: Be A Conversation Starter, Not A Spoiler Strategy Two: Make Blog Content Entertaining, Easy To Digest And To Use Strategy Three: Connect The Dots Between Events And Community Involvement Strategy Four: Invite Thought Leaders, But Coach Them On Community Etiquette
After marketers admitted that blogging failed to deliver desired results, the study pleads for giving B2B-blogging a second chance: B2B-blogging supports future community marketing success.
Executive Summary:
“The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested effort and expected returns. Rather than cross blogging off of the marketing communication list, B2B marketers would do better to embrace one of the four strategies prominently used by bloggers to attract readers, build conversations, and engage community members in sharing their experiences with their online peers.”
Bottom line: Engaging customer communities in conversations is [still] the key.
Supplementation:
Social Media to Weather Recession
Adweek on a report from Forrester on Feb 6, 2008:
[Strategies For Interactive Marketing In A Recession - Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive - by Josh Bernoff]
“According to the Forrester Research report marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness. Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising
cratered as marketers turned to tried-and-true media.
For example, Forrester found that Procter & Gamble’s BeingGirl.com, an online community for adolescent girls, is four times as effective as a similarly priced marketing program in traditional media. Initiatives like BeingGirl.com require a long-term commitment, Bernoff pointed out.”
So let’s start that next high quality wisdom of the crowds special interest portal community with loads of high quality video, killer visualization engines and ugc optimization tools. That’s what we say.
ReadWriteWeb of course did an astonishing list of visualization tools in March already.
“Visualization is a technique to graphically represent sets of data. When data is large or abstract, visualization can help make the data easier to read or understand. There are visualization tools for search, music, networks, online communities, and almost anything else you can think of. Whether you want a desktop application or a web-based tool, there are many specific tools are available on the web that let you visualize all kinds of data.” Nearly all of of the best to be found there!
The basic principle is finding out about your personality, your attitudes, your taste, even your opinion by asking you questions – and letting you select from a preset of pictures as an answer.
What happens there happens on/in many sites, tools, widgets inbetween:
- understand and collect feelings and opinions from people all over the world
- the more feelings and opinions get captured, the more precise our view on us and the world can get
- creating a picture of the world as we see it inside ourselves
- maybe yet another chance to create “a whole new universe of understanding” [who knows...]
“A free online location where you can use all your media, create movies and publish to anyone you choose.”
Creating a video and publishing it to the web – Jumpcut makes it easy. If you’ve been wondering what to do with the video you shoot with your camera or your phone, Jumpcut is a good place to be creative. If you just want to make cool slideshows with your pictures, Jumpcut is still a good place.
“The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. 940,000+ tags and counting.”
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“It appears that 
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