Getty Images just released Moodstream, a nice interactive toy that uses their image bank as well as additional assets like audio and video.
thebarbariangroup developed the whole “Mash-Up-Interface” and it debuted at the Webby Award Film and Video Awards in New York three days ago.
Rick Webb from Babarian on Moodstream: “What is Moodstream? It’s a concepting tool. The modern version of the fireplace [hem]. An interactive art piece [harrumph]. TV for the future [hem harrumph]. It’s a website we created for and with Getty Images to showcase all of their offerings [now we're talking] – still, video and sound – and inspire interactive creatives. And it’s really, really fun to use. Oh, AND, it’s in .NET. I mean, come on. How hard core is that? [?]“
You can fine tune your settings according to mood, style, temperature and you may pick items and send them to a moodboard or adjust the audiostream.
Bottom Line: Good Interfacing but it get’s slightly boring soon because the tool comes up with a lot of rollbacks then.
We’ll give it a chance nevertheless. Maybe they’re going to fill up their sales promotion tool … AND WE just LOVE all those MASH UP MACHINES.
Two days ago Forrester published a new study on “How To Derive Value From B2B Blogging” (June 10, 2008).
The study was made by Laura Ramos with Bradford J. Holmes, Charlene Li, Jeremiah K. Owyang and Christina Lee.
From the table of contents: Four Blog Strategies Produce Community Marketing Value
Strategy One: Be A Conversation Starter, Not A Spoiler Strategy Two: Make Blog Content Entertaining, Easy To Digest And To Use Strategy Three: Connect The Dots Between Events And Community Involvement Strategy Four: Invite Thought Leaders, But Coach Them On Community Etiquette
After marketers admitted that blogging failed to deliver desired results, the study pleads for giving B2B-blogging a second chance: B2B-blogging supports future community marketing success.
Executive Summary:
“The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested effort and expected returns. Rather than cross blogging off of the marketing communication list, B2B marketers would do better to embrace one of the four strategies prominently used by bloggers to attract readers, build conversations, and engage community members in sharing their experiences with their online peers.”
Bottom line: Engaging customer communities in conversations is [still] the key.
Supplementation:
Social Media to Weather Recession
Adweek on a report from Forrester on Feb 6, 2008:
[Strategies For Interactive Marketing In A Recession - Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive - by Josh Bernoff]
“According to the Forrester Research report marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness. Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising
cratered as marketers turned to tried-and-true media.
For example, Forrester found that Procter & Gamble’s BeingGirl.com, an online community for adolescent girls, is four times as effective as a similarly priced marketing program in traditional media. Initiatives like BeingGirl.com require a long-term commitment, Bernoff pointed out.”
So let’s start that next high quality wisdom of the crowds special interest portal community with loads of high quality video, killer visualization engines and ugc optimization tools. That’s what we say.
With Jonas Samson’s high-tech light-emitting wallpaper it’s possible to use a two-dimentional flat surface as light source instead of a 3D object. As long as the wallpaper is turned ‘off’, it is indistinguishable as a source of light. Instead, it is just what it appears to be: wallpaper.
PACK LESS. WEIGH LESS. PAY LESS! The “Sliding Scale” Principle:
“The Sliding Scale comes from the notion that each of us is responsible for the energy we use. There’s nothing wrong with toting around a little extra mass-as long as you pay for it.”
“Branson made his name hauling Virgins across the pond. Now, Derrie-Air wants to make a fortune by charging passengers by the pound. Luggage charges and peanut charges were, well, peanuts, compared to what the sliding scale could gain from the overweight Americans. Reports are that during Fashion Weeks the buy-the-pound airline will suspend this fare structure because of the size zero models.” [the trendhunter]
Jeanti St Clair, Travel Editor from News.com.au already found out on May 21, 2007 08:00am:
“OBESE passengers spilling over cramped airline seats is among the leading grievances of air passengers, according to a NEWS.com.au survey.
Cramped seating was the leading annoyance for 68 per cent of the 1,189 respondents to the survey, conducted by Core Data in partnership with NEWS.com.au.
Forty-eight per cent also admitted to being offended by large people spilling over the armrests and encroaching on their seating space, …
Big call
… an overweight airline passenger waits for a delayed flight at
Heathrow airport. Picture: Reuters” [End of news.com.au quote]
So, let’s see, I’m 6 feet 5 and my weight is, well … F O R G E T I T!
ReadWriteWeb of course did an astonishing list of visualization tools in March already.
“Visualization is a technique to graphically represent sets of data. When data is large or abstract, visualization can help make the data easier to read or understand. There are visualization tools for search, music, networks, online communities, and almost anything else you can think of. Whether you want a desktop application or a web-based tool, there are many specific tools are available on the web that let you visualize all kinds of data.” Nearly all of of the best to be found there!
Self-initiated stop-frame animation project. Initially it was thought for a client’s brief, but as the job was cancelled, the guys decided to go ahead anyway just for the sake of having fun.
Of course not as brilliant as the GAME OVER project (over 10 Million views in total inbetween) by Not So Noisy …
“TETRIS is the 4th video performance of the GAME OVER Project (over 6 Million views). This stop-motion video was shot and played during the Urbaines Festival at the Palais de Rumine (Lausanne, Switzerland) on November 24th 2007.”
Sony Pictures Entertainment (“SPE”) announced today that it has successfully acquired control of the Dutch entertainment company, 2waytraffic. The acquisition gives SPE new capabilities in the global light entertainment market, which includes games, variety and reality shows, and gives SPE one of the largest gameshow portfolios in the world.
“The acquisition of 2waytraffic is part of our strategy to expand global production and distribution of light entertainment content,” said Michael Lynton, Chairman and CEO of SPE. “This opens the door to new content for us, and brings to our business a solid distribution infrastructure, strengthening our position for an efficient roll-out of formats internationally.”
“2waytraffic is a global leader in interactive entertainment. The company converts viewers into revenue generating customers by creating and exploiting interactive entertainment content across television, mobile and digital platforms. Partnering with leading international broadcasters, telecom operators and advertisers, we are able to reach mass audiences around the world!
2waytraffic was formed in 2004 by former Endemol executives Kees Abrahams, Unico Glorie and Taco Ketelaar together with entrepreneur/investor Henk Keilman and is based in Hilversum, the Netherlands. In just a few years, the company has rapidly expanded its activities into over 40 territories worldwide and is currently responsible for around 8,000 hours of live programming a year, employing over 150 people internationally.”
While lg15 went online on June 16th 2006 the following Snacky-Soap would hit youtube 3 weeks earlier on 24th of May 2006.
Surprisingly it’s made up to look like a selfmade video-blog and tells the story of a guy who finds proof that the Antichrist will be born in Berlin on 6th of June 2006. So he heads for Berlin rightaway and his journey through horror, surrealism and madness begins …
Episode 1: “Help me!”
[produced by johnsonLAB, coproduction: G+G, customer: 20th Century Fox]
The basic principle is finding out about your personality, your attitudes, your taste, even your opinion by asking you questions – and letting you select from a preset of pictures as an answer.
What happens there happens on/in many sites, tools, widgets inbetween:
- understand and collect feelings and opinions from people all over the world
- the more feelings and opinions get captured, the more precise our view on us and the world can get
- creating a picture of the world as we see it inside ourselves
- maybe yet another chance to create “a whole new universe of understanding” [who knows...]
Posted by johnsonlab 
