Pretty Nice Web 2.0 Tools (6) – Ignition + Inspiration: Moodstream by Getty Images

 

 

 

 

 

 

 

 

 

Getty Images just released Moodstream, a nice interactive toy that uses their image bank as well as additional assets like audio and video.

thebarbariangroup developed the whole “Mash-Up-Interface” and it debuted at the Webby Award Film and Video Awards in New York three days ago.

Rick Webb from Babarian on Moodstream: “What is Moodstream? It’s a concepting tool. The modern version of the fireplace [hem]. An interactive art piece [harrumph]. TV for the future [hem harrumph]. It’s a website we created for and with Getty Images to showcase all of their offerings [now we're talking] – still, video and sound – and inspire interactive creatives. And it’s really, really fun to use. Oh, AND, it’s in .NET. I mean, come on. How hard core is that? [?]“

You can fine tune your settings according to mood, style, temperature and you may pick items and send them to a moodboard or adjust the audiostream.

 

 

 

Bottom Line: Good Interfacing but it get’s slightly boring soon because the tool comes up with a lot of rollbacks then.
We’ll give it a chance nevertheless. Maybe they’re going to fill up their sales promotion tool … AND WE just LOVE all those MASH UP MACHINES.

Enjoy your weekend!

Format Development News (2): Sony takes over outstanding format-developers 2waytraffic

Sony Pictures Entertainment (“SPE”) announced today that it has successfully acquired control of the Dutch entertainment company, 2waytraffic. The acquisition gives SPE new capabilities in the global light entertainment market, which includes games, variety and reality shows, and gives SPE one of the largest gameshow portfolios in the world.

“The acquisition of 2waytraffic is part of our strategy to expand global production and distribution of light entertainment content,” said Michael Lynton, Chairman and CEO of SPE. “This opens the door to new content for us, and brings to our business a solid distribution infrastructure, strengthening our position for an efficient roll-out of formats internationally.”

“2waytraffic is a global leader in interactive entertainment. The company converts viewers into revenue generating customers by creating and exploiting interactive entertainment content across television, mobile and digital platforms. Partnering with leading international broadcasters, telecom operators and advertisers, we are able to reach mass audiences around the world!

2waytraffic was formed in 2004 by former Endemol executives Kees Abrahams, Unico Glorie and Taco Ketelaar together with entrepreneur/investor Henk Keilman and is based in Hilversum, the Netherlands. In just a few years, the company has rapidly expanded its activities into over 40 territories worldwide and is currently responsible for around 8,000 hours of live programming a year, employing over 150 people internationally.”