“The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. 940,000+ tags and counting.”
Example McDonalds BrandTags: http://www.brandtags.net/browselt.php?id=47
Great Web 2.0 Tools (1): Brand Tag
June 3, 2008
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Web_2.0 Tools | Tagged: brand, brand equity, brandtag, prosumer, social media, social web, tag, web2.0, word of mouth | 
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Posted by johnsonlab
