June 2007, London
“Good morning, Crane, Fool and Schmidt Consulting, we found out that PC EATS TV in Great Britain. Change your way of media production and distribution. Shift loads of your marketing spendings to online video.”
January 2008, Berlin
“We just made a nationwide survey on video consumption. Guess what! We found out that ONLINE VIDEO does NOT EAT TV! Over-all media consumption time grows steadily plus people looking online videos are heavy media consumers meaning they look more TV than the regular TV conumser does anyway.”
May/June 2008, New York Ipsos.com: PC EATS TV’sshare of screen time! The amount of video consumed on TV has dropped 5 % among people who actively stream and download video content.
MOTION – the quarterly tracking study investigating digital video usage and behaviors in the U.S. by Ipsos MediaCT – shows that the percentage of video consumed on a TV among video downloaders and streamers declined from 75% in February 2007 to 70% in February 2008 – a small, yet significant drop.
In addition, the percentage of total screen time captured by movie theaters also declined significantly in the past year.
Adam Wright, Director at Ipsos MediaCT: “Streaming video onlinehas become an activity many Americans aren’t just experimenting with, but enjoy on a regular basis.
About half of all Internet users aged 12 and up have streamed a video file online in the past 30 days.”
The uniformity of the trends observed with share of screen time among digital video users really underscores a much larger implication for the video entertainment industry: consumers who are engaged in video downloading and streaming today are indeed developing a more diverse set of needs with how they access and manage the their preferred video content.
Bottom Line: Convergence continously coming true.
We need high quality content. We need the distributor’s readiness to put it on any channel. We need development of convergence device technology. And of course securing (increase of) bandwith.
Go for a good weak!
And keep in mind: Content is King, Distribution is Kong.
Royal Caribbean launched a flash-site to promote their new ship with extremely successful integration of all media. And they made an intro that works despite bothering. We even could ignore the charming but cheesy way of being taken care. Excellent virtual discovery site for a place we never would want to go in real life.
Go, have a look.
And while you’re at it, go check on ECODA – THE ECO ZOO as well. ENJIN and McCANN ERICKSON Japan made a fantastic combination of pop-up books and flash there. Remember that the first mechanic books appeared during 13th century while clicking it…
Self-initiated stop-frame animation project. Initially it was thought for a client’s brief, but as the job was cancelled, the guys decided to go ahead anyway just for the sake of having fun.
Of course not as brilliant as the GAME OVER project (over 10 Million views in total inbetween) by Not So Noisy …
“TETRIS is the 4th video performance of the GAME OVER Project (over 6 Million views). This stop-motion video was shot and played during the Urbaines Festival at the Palais de Rumine (Lausanne, Switzerland) on November 24th 2007.”
While lg15 went online on June 16th 2006 the following Snacky-Soap would hit youtube 3 weeks earlier on 24th of May 2006.
Surprisingly it’s made up to look like a selfmade video-blog and tells the story of a guy who finds proof that the Antichrist will be born in Berlin on 6th of June 2006. So he heads for Berlin rightaway and his journey through horror, surrealism and madness begins …
Episode 1: “Help me!”
[produced by johnsonLAB, coproduction: G+G, customer: 20th Century Fox]
“A free online location where you can use all your media, create movies and publish to anyone you choose.”
Creating a video and publishing it to the web – Jumpcut makes it easy. If you’ve been wondering what to do with the video you shoot with your camera or your phone, Jumpcut is a good place to be creative. If you just want to make cool slideshows with your pictures, Jumpcut is still a good place.
Even the Star Wars Death Star needed a cafeteria. Where else could Darth Vader go and just chill out with the guys in between battles? Well if it did, this is a hilarious re-enactment in Lego style of what you might expect when Vader goes down there for lunch.
Posted by johnsonlab 
Posted by johnsonlab 
Posted by johnsonlab 
