Format Development News (3): PC EAT TV – BUT NO – BUT YES

 

 

 

June 2007, London
“Good morning, Crane, Fool and Schmidt Consulting, we found out that PC EATS TV in Great Britain.  Change your way of media production and distribution. Shift loads of your marketing spendings to online video.”

January 2008, Berlin
“We just made a nationwide survey on video consumption. Guess what! We found out that ONLINE VIDEO does NOT EAT TV! Over-all media consumption time grows steadily plus people looking online videos are heavy media consumers meaning they look more TV than the regular TV conumser does anyway.”

May/June 2008, New York
Ipsos.com: PC EATS TV’s share of screen time! 
The amount of video consumed on TV has dropped 5 % among people who actively stream and download video content.

MOTION – the quarterly tracking study investigating digital video usage and behaviors in the U.S. by Ipsos MediaCT – shows that the percentage of video consumed on a TV among video downloaders and streamers declined from 75% in February 2007 to 70% in February 2008 – a small, yet significant drop.

In addition, the percentage of total screen time captured by movie theaters also declined significantly in the past year.

Adam Wright, Director at Ipsos MediaCT: “Streaming video online has become an activity many Americans aren’t just experimenting with, but enjoy on a regular basis.
About half of all Internet users aged 12 and up have streamed a video file online in the past 30 days.”

 

The uniformity of the trends observed with share of screen time among digital video users really underscores a much larger implication for the video entertainment industry: consumers who are engaged in video downloading and streaming today are indeed developing a more diverse set of needs with how they access and manage the their preferred video content.

Bottom Line: Convergence continously coming true.
We need high quality content. We need the distributor’s readiness to put it on any channel. We need development of convergence device technology. And of course securing (increase of) bandwith.

Go for a good weak!
And keep in mind: Content is King, Distribution is Kong.

Format Development News (1): “666angst” first videoblog websoap ever – lonelygirl15 only second

While lg15 went online on June 16th 2006 the following Snacky-Soap would hit youtube 3 weeks earlier on 24th of May 2006.

Surprisingly it’s made up to look like a selfmade video-blog and tells the story of a guy who finds proof that the Antichrist will be born in Berlin on 6th of June 2006. So he heads for Berlin rightaway and his journey through horror, surrealism and madness begins …

Episode 1: “Help me!”

[produced by johnsonLAB, coproduction: G+G, customer: 20th Century Fox]